Less than 90 days after Payless created a fake store, a fake website, and ran a huge marketing stunt, Payless has declared bankruptcy and will close all of its U.S. stores. While it may be tough for executives to share hard news, the heads of Payless...
What are the best social media platforms for commercial real estate? Here’s a quick look at why several sites are the best social media platforms for different facets of commercial real estate: #1: Recruiting The best social media platform for commercial real estate recruiting is LinkedIn. LinkedIn now...
When it comes to creating the best social media strategies for commercial real estate, there are 5 Best Practices that are wise to implement. See how many of them your company is doing, and where they can improve: 1. Have a Purpose Take a deep breath and pretend...
STEAMY AND CREAMY IDEAS TO FIND SUCCESS When Marriott Hotels announced they are adding a shower door that you can write on – and get an image of your doodles automatically saved and sent to your phone – a lot of people responded with comments on...
Have you noticed something funny that’s happened to Millennials as they are aging? They are becoming their parents. For example, “All Millennials want to work in open space concept offices” if they have to work in an office at all. Really? The fact? It now turns out that Apple...
When one of your patients decides to create a video and share it with the world, you may be hoping that they’re filming your community health fair. But what if, instead, they decide to film an in-patient visit by their doctor, or a minor procedure such...
Pool tables might be a charming item to see in a creative office space, but when trying to attract and retain top talent in an industry, there is something that will be a lot more important. The commercial real estate industry is about to learn a...
Apparently, choosey mothers choose Smucker’s. That’s right, Smucker’s purchased the Jif brand in 2002. It also purchased the Laura Scudders peanut butter brand, and Knott’s Berry Farm jams, jellies and preserves. While we know that peanut butter and jelly go together like, well, peanut butter and jelly, here’s...
Recently, a friend told me that “Millennials don’t like advertising.” Apparently, ADWEEK believes this is also Millennial behavior, as evidenced in their February article. It’s not that Millennials don’t like brands, it’s that they don’t like traditional advertising, according to Maker Studios’ chief content officer Erin McPherson....