While nothing has stopped movement so rapidly as COVID 19, there have been multiple uncertain moments for the economy as a whole and specifically for commercial real estate. Most of us can name several of them, including 9-11, the dot-com crash, and two massive commercial real...
Most marketing professionals are aware of the power a targeted social media strategy holds in expanding the reach of a company’s message. That said, utilizing social media effectively goes beyond merely posting content on certain platforms. A digital marketing plan that moves the needle for businesses...
Brower Group’s chief strategist and founder, Judy Brower Fancher, was recently featured as a guest panelist on The Real Crowd Funding Show - Syndication in the Digital Age, a podcast by Dr. Adam Gower of gowecrowd.com. In the episode, Judy lends insight on how to cultivate...
In any endeavor, setting goals at the beginning of the year correlates directly with success at year’s end. Goal-setting is especially critical to marketing strategy. Meeting objectives for your company becomes much easier and more likely if you know where you’re heading and have a clearly...
The holidays are a special time of giving, particularly to those less fortunate than ourselves. At Brower Group, we make a concerted effort to donate our time and resources to wonderful nonprofit organizations that help others throughout the year. In this spirit of giving, we are devoting...
Picture this: You’ve just written the perfect blog for your company. The subject matter is compelling, the writing is high quality and engaging, and the piece flawlessly captures the message points your company is striving to convey. Now, this is content marketing! You know the audience is...
Hiring a PR agency can support your marketing efforts, strengthen your company culture, and get your firm noticed by the right targets. As companies increasingly recognize the value of PR in today’s evolving market, use of PR agencies is soaring. According to Stastista, in 2016, 46%...
Quality content is essential to every great marketing strategy. It’s a fact that to be successful in today’s digital world, a company must generate and publish strong content. According to Vividus, adults spend an average of 7.2 hours per week discovering, reading, and watching online content,...
The right social media strategy will help generate more business. When trying to reach a target audience, social media works. Statista reports that in 2019, there will be an estimated 2.77 billion social network users worldwide, a jump from 2.46 billion just two years earlier. And, according...
PR strategies do still work—as long as they are targeted. Ten years ago, PR and marketing professionals could easily locate their target audience. Every morning, people would read the morning newspaper—the New York Times on the East Coast, the Los Angeles Times on the West Coast,...
It’s as simple as three little steps to improve your social media tactic in your commercial real estate marketing. 1. Remember that Instagram is a tool, not a strategy. 2. Anything that looks extremely disorganized is less credible. 3. Authenticity is an illusion. It’s that easy, and that challenging. Let’s...
Netflix may not be in the commercial real estate marketing business. Yet this firm knows about the power of marketing to grow a business. Netflix has just announced that it is increasing its subscriber rate by $2 per month. With approximately 150 million subscribers, that will mean...
Those seeking great marketing for commercial real estate can follow the five steps below to ensure they get great results this year. 1. Update your website If your website is three years old, it’s time for an update. And if you have a site that’s not mobile...
Less than 90 days after Payless created a fake store, a fake website, and ran a huge marketing stunt, Payless has declared bankruptcy and will close all of its U.S. stores. While it may be tough for executives to share hard news, the heads of Payless...
What are the best social media platforms for commercial real estate? Here’s a quick look at why several sites are the best social media platforms for different facets of commercial real estate: #1: Recruiting The best social media platform for commercial real estate recruiting is LinkedIn. LinkedIn now...