When it comes to creating the best social media strategies for commercial real estate, there are 5 Best Practices that are wise to implement. See how many of them your company is doing, and where they can improve: 1. Have a Purpose Take a deep breath and pretend...
I just left the PRSA National Counselors Academy Spring Conference, where the the clever and extremely accomplished Peter Shankman gave a Keynote on customer service as the most important business tool of the next 50 years. As I left the conference, a story unfolded that epitomizes...
STEAMY AND CREAMY IDEAS TO FIND SUCCESS When Marriott Hotels announced they are adding a shower door that you can write on – and get an image of your doodles automatically saved and sent to your phone – a lot of people responded with comments on...
Have you noticed something funny that’s happened to Millennials as they are aging? They are becoming their parents. For example, “All Millennials want to work in open space concept offices” if they have to work in an office at all. Really? The fact? It now turns out that Apple...
Judy Brower Fancher is CEO of Brower Group - The Smart AgencyTM for Smart Clients who want Smart Work. Brower Group provides sophisticated Public Relations, Content and Marketing to clients throughout the U.S., with a specialty in serving the Commercial Real Estate, Finance and Healthcare sectors. Established in 1994,...
When one of your patients decides to create a video and share it with the world, you may be hoping that they’re filming your community health fair. But what if, instead, they decide to film an in-patient visit by their doctor, or a minor procedure such...
Pool tables might be a charming item to see in a creative office space, but when trying to attract and retain top talent in an industry, there is something that will be a lot more important. The commercial real estate industry is about to learn a...
Apparently, choosey mothers choose Smucker’s. That’s right, Smucker’s purchased the Jif brand in 2002. It also purchased the Laura Scudders peanut butter brand, and Knott’s Berry Farm jams, jellies and preserves. While we know that peanut butter and jelly go together like, well, peanut butter and jelly, here’s...
Recently, a friend told me that “Millennials don’t like advertising.” Apparently, ADWEEK believes this is also Millennial behavior, as evidenced in their February article. It’s not that Millennials don’t like brands, it’s that they don’t like traditional advertising, according to Maker Studios’ chief content officer Erin McPherson....
I remember the first time technology became an interruption of my life rather than a helpful addition. We were at my friend’s house, and video cameras had just become a consumer good. My friend filmed our holiday dinner together. And then, we all sat down...
Okay, so let’s say you’re in a business that can be considered a commodity, where it’s hard to tell one from another. Let’s say there’s United, American Airlines, Delta, and there’s kind of nothing different to say. Yes, you sell seats on airplanes. Well, what about Jet...
You know the old adage. Well, some people do it well, and make money for their effort. This post is about making lemons out of someone else’s lemonade. In fact, the better adage would be “Adversity creates opportunity.” For example, when the 405 was closed due to...
Auto Club CEO Thomas McKernan has announced his retirement. Have done a wonderful job as CEO of the firm for 21 years, during which time he tripled the number of members, I am proud to say that he also personally taught me a lesson. In an entrepreneurial...
Differentiating your product is a favorite topic of mine. I like that this popsicle by SnoBar, which contains the same alcoholic content as a shot of Bailey’s or Chambord, costs $9 — for a popsicle. I mean, which person at a swimming pool in Las Vegas is...
Combining the most popular-ever cupcakes with slow-churned ice cream is fairly brilliant, to say the least. As a product extension of a beloved brand, it’s even smarter than brilliant. This is product extension at its finest. Not a missed beat in this process, either. The first Sprinkles...