Our client, a national owner and operator of retail centers, was seeking an innovative marketing solution for a number of its shopping centers located throughout the U.S.
In addition to generating awareness of its centers, Capstone Advisors was also seeking a way to support its tenants – most of which are smaller, individual, family-owned shops with little to no marketing budgets – in a way that would provide each business with an opportunity to promote themselves.
Brower Group was tasked with developing a unique program that would increase awareness surrounding each shopping center, drive foot traffic to the centers individually, and also allow Capstone Advisors to market its tenants in a way that would truly benefit their businesses.
See our Smart Results below
A 1,994% total increase in social media activity surrounding the shopping centers.
More than 2.7 million views from local consumers.
A 1,040% increase in consumer engagement in one year.
The deeper result: Positive feedback from tenants who gained new customers, and who felt supported and appreciated by their landlord. Too good to be true? Not for the Smart AgencyTM!
The Brower team is exceptional. The social media marketing strategy they created for our shopping centers is creative and smart – and it works. We continue to see increased consumer and tenant engagement month after month, and we are impressed by the results.”