Smart Thinking

  • All
  • Agency Blog
  • Agency News

I just left the PRSA National Counselors Academy Spring Conference, where the the clever and extremely accomplished Peter Shankman gave a Keynote on customer service as the most important business tool of the next 50 years. As I left the conference, a story unfolded that epitomizes...

STEAMY AND CREAMY IDEAS TO FIND SUCCESS When Marriott Hotels announced they are adding a shower door that you can write on – and get an image of your doodles automatically saved and sent to your phone – a lot of people responded with comments on...

Have you noticed something funny that’s happened to Millennials as they are aging? They are becoming their parents.   For example, “All Millennials want to work in open space concept offices” if they have to work in an office at all. Really?  The fact? It now turns out that Apple...

Judy Brower Fancher is CEO of Brower Group - The Smart AgencyTM for Smart Clients who want Smart Work. Brower Group provides sophisticated Public Relations, Content and Marketing to clients throughout the U.S., with a specialty in serving the Commercial Real Estate, Finance and Healthcare sectors. Established in 1994,...

Pool tables might be a charming item to see in a creative office space, but when trying to attract and retain top talent in an industry, there is something that will be a lot more important. The commercial real estate industry is about to learn a...

Apparently, choosey mothers choose Smucker’s. That’s right, Smucker’s purchased the Jif brand in 2002. It also purchased the Laura Scudders peanut butter brand, and Knott’s Berry Farm jams, jellies and preserves. While we know that peanut butter and jelly go together like, well, peanut butter and jelly, here’s...

Recently, a friend told me that “Millennials don’t like advertising.” Apparently, ADWEEK believes this is also Millennial behavior, as evidenced in their February article. It’s not that Millennials don’t like brands, it’s that they don’t like traditional advertising, according to Maker Studios’ chief content officer Erin McPherson....

Before & After for Pivotal Capital Group Pivotal Capital Group has rapidly gone from a start-up to a strong business. Co-presidents Brad Rust and Joe Gigliello realized that their brand and website were ready to catch up. Brower Group was retained to bring the firm’s image...

Trying to get your real estate project noticed? Wish you could get major attention from national media for your real estate project? Brower Group promoted Meta Housing Corporation's fabulous North Hollywood senior apartment community, NoHo Senior Arts Colony, to the largest audience possible. Is this senior apartment community...

Brower Group has proven we’re up to the challenge. Our PR results for Total Wine & More show it. Check out this short video about our PR results for Total Wine & More, which include an astounding 921,217,419 media impressions (nearly 1 billion) in one year alone,...

Our clients are getting fantastic coverage! Think about the coverage you're currently getting. Is it visible, quality coverage that's getting you results? Brower Group recently crafted a news release strategy on behalf of San Diego-based MG Properties Group, and achieved 24 publicity stories for a whopping 4.9...

...Our clients are. Move your business forward with Brower Group. Finding the right people to move your business forward isn't always easy. But you must not give up in your search as it can take your business to the next level. Brower Group has been working with...

Jenn Quader is quoted in Crew Network’s Power Women, discussing women and self-promotion. Click here to read the full article. CREW Network Power Women Photo Reads: Shift your mindset "Many women are not at ease when it comes to talking about their accomplishments," says Jenn Quader, managing director for public...