Eastern Eye Associates


  • Our client Eastern Eye Associates, a regional optometry practice in eastern North Carolina, needed a fresh, responsive website to reflect its deep, 40-year commitment to exceptional patient care.
  • The client was also in need of cost-savings. The practice was subscribed to an expensive, national provider of optometric “Template Websites,” which offer “drag and drop” features and very little customization at a high cost-per-month.
  • Brower Group negotiated to release the practice from its overly expensive and under-performing website contract.
  • We then built a custom website that is beautifully functional, integrates important features such as patient scheduling and eye care videos, and can easily be updated to accommodate the practice’s needs.
  • We also directed a photo shoot to capture compelling photography of the practice in action – a visual testament to the excellent care available at Eastern Eye Associates.
  • Finally, we created a brochure utilizing the newly branded design and photography to match the website.

See our Smart Results below



  • A cost-savings of more than $3,000 per year.
  • A much more functional, up-to-date, and modern website.
  • Beautiful new marketing materials that match the look and feel of the website.
  • The deeper result: More patients seek out Eastern Eye Associates for eye care. In addition, more patients are comfortable using the online tools such as ordering new contact lenses, saving the client administrative time and costs. It’s easy to see that The Smart Agency® drives clear results!

The Brower Group team is unmatched in their intelligence, ability, and drive. The firm directed our website and brochure project with ease, producing compelling marketing tools for our practice via a process that was seamless for our team. If you are seeking a firm for healthcare marketing, this is the agency to choose.”


–Dr. Dennis Michels, O.D., Eastern Eye Associates

Interested in what The Smart Agency® can do for you?

Contact Judy Brower Fancher


949 438 6262