Total Wine & More
- We have worked on behalf of our Potomac, Maryland-headquartered client Total Wine & More, on its new store openings since 2012.
- Most recently, Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, was expanding its California presence with an all-new location in Fresno – an extremely tight-knit community in the Central Valley.
- Tasked with generating local awareness surrounding its new store, as well as developing business relationships within this new market, Brower Group created a strategic, one-of-a-kind PR plan that would attract consumers, local businesses and media to the store’s Grand Opening event, and connect them in a unique way.
- Our team concepted and implemented an in-store event that invited local restaurants to bring in hundreds of “bites” of their most popular dishes at no charge.
See our Smart Results below
THE WORK
THE RESULT
- The most television publicity ever achieved for a Grand Opening event in the company’s history. For what was truly simply a new retail store opening, we achieved four live, in-studio morning segments on NBC, CBS, and KSEE’s Central Valley Today, and an on-location segment with ABC.
- The deeper result: The creation of business relationships within the local community and a money-saving, publicity machine event strategy that is being rolled out nationwide. The Smart Agency® will cheers to that!
After hiring a dozen agencies around the country, I found that Brower Group is the most creative and consistently effective public relations firm I’ve worked with. They continuously generate impressive results for my company.”