UCI Mind
- Our client UC Irvine Institute for Memory Impairments and Neurological Disorders (UCI MIND), Orange County’s only state and federally funded Alzheimer’s Disease Research Center, launched a new registry tool that would connect researchers with potential clinical trial participants.
- The biggest challenge in research is the lack of participants in clinical trials. UCI MIND needed a way to raise awareness about the registry and obtain enrollees.
- Brower Group conducted a media outreach to explain and create awareness for this important registry. We strategized that in order to drive people to action, instead of focusing on science, we need to work directly to create spokespeople already vested in the program to humanize the story to the public.
See our Smart Results below
THE WORK
THE RESULT
- Based on our work to date, we have succeeded in increasing the number of people in UCI MIND’s database of potential research participants by 100 percent within nine months.
- The deeper result: Creating awareness of our client’s work and needs brings everyone a step closer to finding a cure for the fourth leading cause of death in Orange County, Alzheimer’s Disease. For intense needs, The Smart Agency® creates smart approaches.
Brower Group has had a transformative impact on our organization. The team continually demonstrates their commitment to our mission and produces results that truly make a difference. They bring a professional, attentive, and proactive style to healthcare communications.”