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Netflix may not be in the commercial real estate marketing business. Yet this firm knows about the power of marketing to grow a business. Netflix has just announced that it is increasing its subscriber rate by $2 per month. With approximately 150 million subscribers, that will mean...

Those seeking great marketing for commercial real estate can follow the five steps below to ensure they get great results this year. 1.    Update your website If your website is three years old, it’s time for an update. And if you have a site that’s not mobile...

What are the best social media platforms for commercial real estate? Here’s a quick look at why several sites are the best social media platforms for different facets of commercial real estate: #1: Recruiting The best social media platform for commercial real estate recruiting is LinkedIn.  LinkedIn now...

When it comes to creating the best social media strategies for commercial real estate, there are 5 Best Practices that are wise to implement. See how many of them your company is doing, and where they can improve: 1.    Have a Purpose Take a deep breath and pretend...

I just left the PRSA National Counselors Academy Spring Conference, where the the clever and extremely accomplished Peter Shankman gave a Keynote on customer service as the most important business tool of the next 50 years. As I left the conference, a story unfolded that epitomizes...

STEAMY AND CREAMY IDEAS TO FIND SUCCESS When Marriott Hotels announced they are adding a shower door that you can write on – and get an image of your doodles automatically saved and sent to your phone – a lot of people responded with comments on...

Have you noticed something funny that’s happened to Millennials as they are aging? They are becoming their parents.   For example, “All Millennials want to work in open space concept offices” if they have to work in an office at all. Really?  The fact? It now turns out that Apple...

Judy Brower Fancher is CEO of Brower Group - The Smart AgencyTM for Smart Clients who want Smart Work. Brower Group provides sophisticated Public Relations, Content and Marketing to clients throughout the U.S., with a specialty in serving the Commercial Real Estate, Finance and Healthcare sectors. Established in 1994,...

Pool tables might be a charming item to see in a creative office space, but when trying to attract and retain top talent in an industry, there is something that will be a lot more important. The commercial real estate industry is about to learn a...

Apparently, choosey mothers choose Smucker’s. That’s right, Smucker’s purchased the Jif brand in 2002. It also purchased the Laura Scudders peanut butter brand, and Knott’s Berry Farm jams, jellies and preserves. While we know that peanut butter and jelly go together like, well, peanut butter and jelly, here’s...

Recently, a friend told me that “Millennials don’t like advertising.” Apparently, ADWEEK believes this is also Millennial behavior, as evidenced in their February article. It’s not that Millennials don’t like brands, it’s that they don’t like traditional advertising, according to Maker Studios’ chief content officer Erin McPherson....