Smart Thinking

If Content is King, Quality is Queen

Quality content is essential to every great marketing strategy. It’s a fact that to be successful in today’s digital world, a company must generate and publish...

01 October, 2019

What is Your Company’s Social Media Strategy and Is it Working?

The right social media strategy will help generate more business. When trying to reach a target audience, social media works. Statista reports that in 2019, there...

26 August, 2019

Does PR Still Work in the Age of Social Media?

PR strategies do still work—as long as they are targeted. Ten years ago, PR and marketing professionals could easily locate their target audience. Every morning, people...

13 August, 2019

Three Things That Can Improve Your Social Media For Commercial Real Estate Marketing

It’s as simple as three little steps to improve your social media tactic in your commercial real estate marketing. 1. Remember that Instagram is a tool,...

13 June, 2019

Why increase your commercial real estate marketing? Ask Netflix!

Netflix may not be in the commercial real estate marketing business. Yet this firm knows about the power of marketing to grow a business. Netflix has...

23 April, 2019

Five Ways To Ensure Great Marketing For Commercial Real Estate

Those seeking great marketing for commercial real estate can follow the five steps below to ensure they get great results this year. 1. Update your website If...

01 April, 2019

Payless: A Case Study in Why the C-Suite Should Be Open With Its Marketing Team

Less than 90 days after Payless created a fake store, a fake website, and ran a huge marketing stunt, Payless has declared bankruptcy and will...

20 February, 2019

Veteran Journalist Carrie Rossenfeld Joins PR, Content, and Marketing Firm Brower Group

Newport Beach, CA (January 7, 2019) - Brower Group Inc, an industry-leading public relations, content and marketing agency specializing in serving commercial real estate, finance,...

07 January, 2019

The Best Social Media Platforms for Commercial Real Estate

What are the best social media platforms for commercial real estate? Here’s a quick look at why several sites are the best social media platforms for...

21 December, 2018