Is It Worth Marketing Through a Downturn?
While nothing has stopped movement so rapidly as COVID 19, there have been multiple uncertain moments for the economy as a whole and specifically for...
20 April, 2020
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Measuring Results – Using Organic Social Media Analytics to Drive ROI
Most marketing professionals are aware of the power a targeted social media strategy holds in expanding the reach of a company’s message. That said, utilizing social...
12 February, 2020
Syndication in the Digital Age: Brower Group Founder Talks PR/Marketing Trends On Gowercrowd Podcast
Brower Group’s chief strategist and founder, Judy Brower Fancher, was recently featured as a guest panelist on The Real Crowd Funding Show - Syndication in...
30 January, 2020
Marketing Strategy: A Users’ Guide to Goal Setting
In any endeavor, setting goals at the beginning of the year correlates directly with success at year’s end. Goal-setting is especially critical to marketing strategy. Meeting...
21 January, 2020
Tis The Season For Giving: 3 Nonprofit Marketing Trends To Watch in 2020
The holidays are a special time of giving, particularly to those less fortunate than ourselves. At Brower Group, we make a concerted effort to donate our...
23 December, 2019
Effective Content Marketing: New Ways to Attract Your Target Audience
Picture this: You’ve just written the perfect blog for your company. The subject matter is compelling, the writing is high quality and engaging, and the...
01 November, 2019
Top Four Reasons Why Hiring a PR Agency Makes Sense
Hiring a PR agency can support your marketing efforts, strengthen your company culture, and get your firm noticed by the right targets. As companies increasingly recognize...
17 October, 2019
If Content is King, Quality is Queen
Quality content is essential to every great marketing strategy. It’s a fact that to be successful in today’s digital world, a company must generate and publish...
01 October, 2019
What is Your Company’s Social Media Strategy and Is it Working?
The right social media strategy will help generate more business. When trying to reach a target audience, social media works. Statista reports that in 2019, there...
26 August, 2019