13 Jul Distracted Driving? How about Distracted Yoga?
Cutting-through-the-clutter is a key to marketing. In fact, over time it’s become almost the key.
Busy? How about the woman on Sunday who texted throughout her one hour yoga class.
That would lead one to believe that the number of sources now competing for our attention has truly reached a boiling point.
This texting woman paid money to be in a class, got dressed specifically for it, drove to the class, put out her mat, faced an instructor in the front of the room, had music to listen to and a barrage of called instructions. But all this withstanding, she was instantly distracted when one of her friends wrote “Where U at?”
But just as fascinating is that when the instructor wrote a post about it on Facebook, she got more than 20 comments back within an hour! That doesn’t even count the Likes. Now, the woman’s texting during yoga has become a distraction for more than three dozen people at work.
What is it about distraction?
In a webzine, which itself is called Anxiety Culture, there was an interesting article regarding the fact that society is teaching us that distractions are fun and focusing is negative. Turns out in the article that this is exactly opposite of the truth. In reality, the barrage of distractions cause stress, while the ability to focus, even to meditate, greatly increases a person’s happiness.
So how do you cut through the clutter without distracting people? By informing them on subjects that they want to learn about. Newspaper readership is actually up among young people. Audio books are an extremely rapidly growing sector. Blogs and newsletters continue to flourish. Whitepapers are huge draws. Twitter has information seekers 24/7.
The point is, you don’t have to be loud or ridiculous to capture the attention of someone truly interested in what you’re offering. You just have to be smart and focused. And flexible.
Judith Brower Fancher