12 Jul Strategic Partnerships Fuel Uber’s Road to Success
Building brand recognition and awareness takes a lot more than developing a few press and marketing materials.
It takes strategy.
Uber, for instance, continues to capture a major share of the transportation market by redefining how people get from point A to B.
It’s important to note, however – Uber’s not doing it alone.
Since its inception in 2009, Uber has partnered with several major companies, including Virgin America, Trulia, and Spotify, just to name a few.
When used strategically, company partnerships can drive brand awareness, increase recognition, and create a mutually beneficial competitive advantage.
For example, Uber’s partnership with Spotify allows users to connect to their Spotify accounts and stream their favorite tunes while riding in an Uber. This partnership creates a more personal connection for Uber riders, and gives the firm a new competitive advantage over other ride sharing offerings.
From a strategic marketing and public relations standpoint, both parties win.
Uber and Spotify are both able to increase their reach to various audiences, while increasing brand recognition and awareness, and capitalizing on the benefits each brand has to offer.
The bottom line is this: strategic partnerships can have a drastic impact on a brand’s growth, and savvy marketers will explore these alliances within their own industries in order to grow their own companies.
Interested in forming a strategic marketing partnership and need a few fresh ideas? Give us a call at (949) 955-7940.