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Competition between online retail sales and shopping center sales is a huge topic of discussion. However, there has been precious little discussion about the difference in the marketing budgets. Where did the shopping center budgets go? Historically, shopping centers had marketing budgets as a line item in their...

In need of a publicity crash course?  Look no further. The team of media experts at Brower Group have assembled a quick list of tips for savvy professionals who want to amp up their publicity game. 1. Stop Using The Wire. It’s possible we’ll get hate email...

Ah, the elusive hashtag. We all saw Jimmy Fallon and Justin Timberlake do it, and they made it seem effortless (and pretty funny). But the reality is, there’s a time, place and way to use hashtags to market your business – and it can be incredibly effective. It’s...

The Wall Street Journal recently wrote a nice story on Instagram’s role in real estate. This is an important topic, and it’s one that real estate marketers should note. While residential marketers have already jumped on the Instagram bandwagon, commercial real estate professionals have been slower to...

We’ve all heard the phrase, “the more the merrier,” but this happy-go-lucky strategy doesn’t always resonate well when it comes to delivering marketing that makes a difference. To some people, distributing content to the masses may sound like a good idea. “The more people I send...

The term “publicity stunt” is being tossed around quite a bit these days, especially in reference to the often crazy things we see celebrities doing. While many “stunts” are completed just for the sake of exposure, there are also plenty of companies who use these...

Does social media need good content to make it popular? The short answer is “no.” While keywords continue to have great value in SEO results, there’s nothing quite like naked nuns and other obvious human factors to drive views, clicks and shares. But popularity doesn’t necessarily mean success...

Instagram has long been an ad-free environment for its users, but the inevitable has finally happened. The photo-based platform has opened the door for marketers to advertise to its 300+ million users. The movement is predicted to be a big moneymaker for businesses based on the platform’s...

We’ve all seen it – the flurry of photos and social media posts that accompany “National (insert theme here) Day.” A recent one that filled our social media feed was “National Siblings Day,” which had everyone posting photos of their siblings from yester-year, with messages of...

Building brand recognition and awareness takes a lot more than developing a few press and marketing materials. It takes strategy. Uber, for instance, continues to capture a major share of the transportation market by redefining how people get from point A to B. It’s important to note, however...

If we make a mistake writing a document, we erase it. Say something stupid around friends? They forget about it. But when posting on social media, we have to assume our words (or content) will never be forgotten, even if it’s deleted minutes later. Paula Deen...

Chances are, you’ve probably struggled with finding an amazingly effective marketing message that skyrockets sales for your business. If you haven’t struggled, well, you must be a marketing genius. The truth is, getting your customers to act on your company’s message requires a great deal of...

In our overly-articulated, overly-shared personal lives, it’s easy to wonder how much of the social media world should really transfer over to our businesses. While many businesses are early adopters of the latest and greatest social media platforms, there are many left on the sidelines wondering:...