National Margarita Day, and Other Amazing Made-Up Holidays
We’ve all seen it – the flurry of photos and social media posts that accompany “National (insert theme here) Day.” A recent one that filled our...
We’ve all seen it – the flurry of photos and social media posts that accompany “National (insert theme here) Day.” A recent one that filled our...
Building brand recognition and awareness takes a lot more than developing a few press and marketing materials. It takes strategy. Uber, for instance, continues to capture a...
If we make a mistake writing a document, we erase it. Say something stupid around friends? They forget about it. But when posting on social...
Chances are, you’ve probably struggled with finding an amazingly effective marketing message that skyrockets sales for your business. If you haven’t struggled, well, you must...
In our overly-articulated, overly-shared personal lives, it’s easy to wonder how much of the social media world should really transfer over to our businesses. While many...
It’s natural to be a little bit afraid of the media. These are powerful people, doing a very big (and ever-changing) job. However, many people are...
I already pay for advertising. I don’t need publicity. I can do my own publicity. Three reasons you shouldn’t spend money on publicity. Right? Wrong. Want to know why? Here’s...
When are the best times to post on social media? Many marketing professionals find themselves focused on high priority items throughout the day, and often end...
From concept to execution, developing an effective marketing campaign is not always an easy task. It takes time, thought, strategy and a little creativity to...