National Margarita Day, and Other Amazing Made-Up Holidays
We’ve all seen it – the flurry of photos and social media posts that accompany “National (insert theme here) Day.” A recent one that filled our...
12 July, 2017
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Strategic Partnerships Fuel Uber’s Road to Success
Building brand recognition and awareness takes a lot more than developing a few press and marketing materials. It takes strategy. Uber, for instance, continues to capture a...
12 July, 2017
The Gift that Keeps On Giving
If we make a mistake writing a document, we erase it. Say something stupid around friends? They forget about it. But when posting on social...
12 July, 2017
It’s Time to Get Emotional
Chances are, you’ve probably struggled with finding an amazingly effective marketing message that skyrockets sales for your business. If you haven’t struggled, well, you must...
12 July, 2017
No, Your Company Does Not Need a Facebook Page
In our overly-articulated, overly-shared personal lives, it’s easy to wonder how much of the social media world should really transfer over to our businesses. While many...
12 July, 2017
Taming the Media Beast: Tips for Working with Reporters
It’s natural to be a little bit afraid of the media. These are powerful people, doing a very big (and ever-changing) job. However, many people are...
12 July, 2017
Publicity: Do You Really Need It?
I already pay for advertising. I don’t need publicity. I can do my own publicity. Three reasons you shouldn’t spend money on publicity. Right? Wrong. Want to know why? Here’s...
12 July, 2017
The Best (and Worst) Times to Post on Social Media
When are the best times to post on social media? Many marketing professionals find themselves focused on high priority items throughout the day, and often end...
12 July, 2017
Three Brilliant Campaigns to Inspire Your Marketing Strategy
From concept to execution, developing an effective marketing campaign is not always an easy task. It takes time, thought, strategy and a little creativity to...
12 July, 2017