Most marketing professionals are aware of the power a targeted social media strategy holds in expanding the reach of a company’s message. That said, utilizing social media effectively goes beyond merely posting content on certain platforms. A digital marketing plan that moves the needle for businesses...
In any endeavor, setting goals at the beginning of the year correlates directly with success at year’s end. Goal-setting is especially critical to marketing strategy. Meeting objectives for your company becomes much easier and more likely if you know where you’re heading and have a clearly...
The holidays are a special time of giving, particularly to those less fortunate than ourselves. At Brower Group, we make a concerted effort to donate our time and resources to wonderful nonprofit organizations that help others throughout the year. In this spirit of giving, we are devoting...
Picture this: You’ve just written the perfect blog for your company. The subject matter is compelling, the writing is high quality and engaging, and the piece flawlessly captures the message points your company is striving to convey. Now, this is content marketing! You know the audience is...
Hiring a PR agency can support your marketing efforts, strengthen your company culture, and get your firm noticed by the right targets. As companies increasingly recognize the value of PR in today’s evolving market, use of PR agencies is soaring. According to Stastista, in 2016, 46%...
Quality content is essential to every great marketing strategy. It’s a fact that to be successful in today’s digital world, a company must generate and publish strong content. According to Vividus, adults spend an average of 7.2 hours per week discovering, reading, and watching online content,...
The right social media strategy will help generate more business. When trying to reach a target audience, social media works. Statista reports that in 2019, there will be an estimated 2.77 billion social network users worldwide, a jump from 2.46 billion just two years earlier. And, according...
PR strategies do still work—as long as they are targeted. Ten years ago, PR and marketing professionals could easily locate their target audience. Every morning, people would read the morning newspaper—the New York Times on the East Coast, the Los Angeles Times on the West Coast,...
It’s as simple as three little steps to improve your social media tactic in your commercial real estate marketing. 1. Remember that Instagram is a tool, not a strategy. 2. Anything that looks extremely disorganized is less credible. 3. Authenticity is an illusion. It’s that easy, and that challenging. Let’s...
Netflix may not be in the commercial real estate marketing business. Yet this firm knows about the power of marketing to grow a business. Netflix has just announced that it is increasing its subscriber rate by $2 per month. With approximately 150 million subscribers, that will mean...
Those seeking great marketing for commercial real estate can follow the five steps below to ensure they get great results this year. 1. Update your website If your website is three years old, it’s time for an update. And if you have a site that’s not mobile...
Newport Beach, CA (January 7, 2019) - Brower Group Inc, an industry-leading public relations, content and marketing agency specializing in serving commercial real estate, finance, and healthcare companies throughout the U.S., has announced the addition of veteran commercial real estate journalist, Carrie Rossenfeld, as a...
NEWPORT BEACH, Calif., (October 9, 2017) – Brower Group, Orange County’s leading public relations, content and marketing agency, was recently recognized by the Orange County Chapter of the national Public Relations Society of America with seven distinctive awards acknowledging the firm’s excellence in public relations...
Judy Brower Fancher is CEO of Brower Group - The Smart AgencyTM for Smart Clients who want Smart Work. Brower Group provides sophisticated Public Relations, Content and Marketing to clients throughout the U.S., with a specialty in serving the Commercial Real Estate, Finance and Healthcare sectors. Established in 1994,...
Before & After for Pivotal Capital Group Pivotal Capital Group has rapidly gone from a start-up to a strong business. Co-presidents Brad Rust and Joe Gigliello realized that their brand and website were ready to catch up. Brower Group was retained to bring the firm’s image...