Floss Before You Brush?


Floss Before You Brush?

flossFor some reason, people are told to brush, and then to floss.

While flossing is super important to dental health, the problem is the order in which people traditionally do that. After you brush your teeth, and they’re nice and clean, you then put in the floss and pull little things out — onto your teeth.

I long ago realized that you should floss first. Then, when you brush, you remove everything and leave your mouth and your teeth really clean.

So what’s up with the conventional wisdom of brushing first?

It’s a lot like the way most people approach marketing their products and services. Not only do they often lack creativity, they are also often doing things that everyone else is doing, because… that’s how everyone else does it.

Not a great reason to do something.

Here are three tips that will both save your gums and help make your marketing more effective:

1. Floss before you brush. If your company’s product or service doesn’t perform correctly, you need to address that prior to telling everyone about how perfect your product or service is. You also need to do a bit of research so you’ll know what your options are in addressing your target market, be it bacteria or something else.

Take a good look at what breaks down for your current customers and put a fix on it before you begin your next big marketing campaign. You want your new clients and buyers to be happy clients and buyers. This process will also provide you with the true basis of what makes your product or service stand out to customers.

2. Floss daily. You can’t floss once and figure you’re done. “Oh yeah, I flossed once and it didn’t seem to do a thing.”

Similarly, marketing needs to be an ongoing process. Next time an ad rep calls with a great deal that’s for a single ad in a special promotional section or website page, save your money. One and done is just not how you create an ongoing impact.

In fact, we’ve seen people who say “yeah, I ran an ad once and nothing happened.” Not super surprising, is it?

These people have actually hurt themselves moving forward by putting in little to no effort, with no plan, and then ruling out the reality of what a consistent program can do.

3. See your dentist regularly. Yes, we know you can just take care of your own teeth until they really, really hurt.

But that is how you end up with huge expenses, complex problems and losing your teeth altogether.

The same is true in marketing.

Sure, you can run your own Facebook page, but are you certain you even need a Facebook page for your business?

Is it part of a marketing plan or did you just do it because everyone else seems to be doing it?

The value of professional consultations cannot be overlooked. Even if you really want to do it yourself, it’s smart to have professional oversight on a consistent basis to avoid huge expenses and complex problems down the road.

— Judith Brower Fancher