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As you likely know, Baby Boomers are the wealthiest, and largest group of consumers today. And according to a study, Boomers are less loyal to brands than Gen X and the Millennials. This presents a huge marketing opportunity. And yet, while those running companies are most...

At my bank this morning, there was one person in line behind me. The manager walked up to him and asked if he would like to use the ATM instead. Really! Instead of offering to help his customer, he encouraged his customer to leave and...

For some reason, people are told to brush, and then to floss. While flossing is super important to dental health, the problem is the order in which people traditionally do that. After you brush your teeth, and they’re nice and clean, you then put in the...

A new restaurant is getting ready to open in Newport Beach. What’s all the excitement? Ooooh, they offer a variety of flatbreads! Now, in Scottsdale where the restaurant was launched, this likely is new to their dining options. But in Newport Beach?  Please. Everyone has flatbread. Yes,...

Ever feel stumped when you’re in a meeting and someone says, “We should get on the top of the page for real estate on Google”? Well, here’s some information that will help you. And best of all, you won’t need to worry about filming a dog...

The recession is over according to the shoppers. Based on the famous line above from the 2006 movie, The Devil Wears Prada, the positive onslaught is about to hit and store-level retailers need to get ready. I’ve worked with shopping centers for long enough to know that...

Competition between online retail sales and shopping center sales is a huge topic of discussion. However, there has been precious little discussion about the difference in the marketing budgets. Where did the shopping center budgets go? Historically, shopping centers had marketing budgets as a line item in their...

In need of a publicity crash course?  Look no further. The team of media experts at Brower Group have assembled a quick list of tips for savvy professionals who want to amp up their publicity game. 1. Stop Using The Wire. It’s possible we’ll get hate email...

Ah, the elusive hashtag. We all saw Jimmy Fallon and Justin Timberlake do it, and they made it seem effortless (and pretty funny). But the reality is, there’s a time, place and way to use hashtags to market your business – and it can be incredibly effective. It’s...

The Wall Street Journal recently wrote a nice story on Instagram’s role in real estate. This is an important topic, and it’s one that real estate marketers should note. While residential marketers have already jumped on the Instagram bandwagon, commercial real estate professionals have been slower to...

We’ve all heard the phrase, “the more the merrier,” but this happy-go-lucky strategy doesn’t always resonate well when it comes to delivering marketing that makes a difference. To some people, distributing content to the masses may sound like a good idea. “The more people I send...

The term “publicity stunt” is being tossed around quite a bit these days, especially in reference to the often crazy things we see celebrities doing. While many “stunts” are completed just for the sake of exposure, there are also plenty of companies who use these...