Building brand recognition and awareness takes a lot more than developing a few press and marketing materials. It takes strategy. Uber, for instance, continues to capture a major share of the transportation market by redefining how people get from point A to B. It’s important to note, however...
If we make a mistake writing a document, we erase it. Say something stupid around friends? They forget about it. But when posting on social media, we have to assume our words (or content) will never be forgotten, even if it’s deleted minutes later. Paula Deen...
Chances are, you’ve probably struggled with finding an amazingly effective marketing message that skyrockets sales for your business. If you haven’t struggled, well, you must be a marketing genius. The truth is, getting your customers to act on your company’s message requires a great deal of...
In our overly-articulated, overly-shared personal lives, it’s easy to wonder how much of the social media world should really transfer over to our businesses. While many businesses are early adopters of the latest and greatest social media platforms, there are many left on the sidelines wondering:...
It’s natural to be a little bit afraid of the media. These are powerful people, doing a very big (and ever-changing) job. However, many people are wary of reporters, and believe that somehow these word-wielding professionals are “out to get them” – like a beast in...
I already pay for advertising. I don’t need publicity. I can do my own publicity. Three reasons you shouldn’t spend money on publicity. Right? Wrong. Want to know why? Here’s a breakdown. 1. Credibility. If you hear from 5 of your good friends that there’s an amazing restaurant in town, you’re probably...
When are the best times to post on social media? Many marketing professionals find themselves focused on high priority items throughout the day, and often end up squeezing in a post here and there, whenever they have a free moment. However, if you want to amplify...
From concept to execution, developing an effective marketing campaign is not always an easy task. It takes time, thought, strategy and a little creativity to develop an effective marketing campaign that works. In honor of this art form, we’ve highlighted three companies who just nailed it....
If your website isn’t up to par (which is often the case, given today’s constantly-changing technology), then you are missing out on a great opportunity to grow your business. So, does your website pass the test? You might love your website. But that doesn’t guarantee that...
Want to be in the know at all times? Don’t we all. However, in today’s content-heavy (dare we say, “overwhelming”) online environment, it’s very easy to be inundated with news stories with no time to review them all. Here’s where our helpful little tool sheet can come in...
Don’t you wish you could subconsciously lure people into becoming your customers? Well, you can. The human brain is a pretty interesting thing – and thanks to many psychologists out there, we’ve discovered some brilliant yet easy ways to convert your prospects. Here are 6 marketing tactics that...
Those in the retail center ownership industry now speak of internet-resistant retail, such as food, nail salons, dry cleaners and the like. The thought is that these are not services that can be replaced by online shopping. However, according to a new report by Nation’s Restaurant...